What Is an Ecommerce SEO Audit?
An ecommerce SEO audit is a systematic review of your online store's search visibility. It examines your product pages, collection pages, technical setup, and content to identify what's blocking rankings—and delivers a prioritized plan to fix it.
Unlike generic website audits, an ecommerce-specific audit focuses on:
- Product page optimization — Are your titles, descriptions, and schema markup helping or hurting rankings?
- Collection/category pages — Often your highest-value SEO pages. Are they pulling their weight?
- Site architecture — Can Google crawl and index your entire product catalog?
- Platform-specific issues — Shopify and WooCommerce each have SEO quirks that require specialized knowledge
We use Ahrefs data to analyze your store—the same $449/month tool that top agencies rely on.
For a breakdown of technical components, see our technical SEO audit service.
Why Your Online Store Needs an Ecommerce Website Audit
Ecommerce sites are notoriously complex. Thousands of product pages, dynamic filtering, seasonal inventory, and platform limitations create a perfect storm of SEO problems.
Duplicate Content Everywhere
Product variants (size, color) create near-identical pages competing against each other. Faceted navigation generates thousands of URLs Google doesn't need to see.
Thin Product Descriptions
Copying manufacturer descriptions that appear on 50 other sites won't help you rank. Neither will 20-word descriptions competing for $50+ CPCs.
Technical Debt
Slow page speed, missing schema markup, broken internal links, and crawl budget waste accumulate silently. Most store owners don't notice until organic traffic drops 40% overnight.
No Content Strategy
Relying solely on product pages means missing buyers researching earlier in their journey.
A thorough ecommerce website audit surfaces these issues before they cost you sales. See how this compares to our general website audit.
What We Analyze in Your Ecommerce SEO Audit
Our audit covers four core areas, each tailored to how ecommerce sites actually work.
Technical SEO
Crawlability, indexation, Core Web Vitals (LCP, CLS, INP), structured data, HTTPS, and mobile experience.
On-Page SEO
Product pages, collection pages, homepage optimization, title tags, meta descriptions, and internal linking.
Content & Conversion
Thin content flags, keyword cannibalization, content gaps vs competitors, and CTA optimization.
Off-Page SEO
Backlink profile health, competitor backlink gap, brand mentions, and local SEO signals.
Common Ecommerce SEO Issues We Find
After auditing online stores across every major platform, patterns emerge. Here are the issues we find in over 80% of audits:
One Shopify Plus store had 47,000 indexed filter URLs—all low-value pages wasting crawl budget while actual products got ignored. The fix: Proper robots.txt rules, canonical tags, and parameter handling in Google Search Console.
Product variants should point to a master product page. Many stores get this wrong, diluting ranking signals across duplicates. The fix: Audit all variant pages and implement self-referencing or cross-domain canonicals correctly.
Rich snippets (price, availability, reviews in search results) significantly increase click-through rates. Most stores have no schema or broken implementations. The fix: Implement Product, Offer, and AggregateRating schema with proper validation.
A WooCommerce store we audited had a 12-second mobile load time—their conversion rate was 0.3%. High-resolution images, excessive plugins, and bloated themes crush Core Web Vitals. The fix: Image compression, lazy loading, plugin audit, and hosting optimization.
Just listing products isn't enough. Google needs text to understand what the page is about and who should find it. The fix: Add 150-300 words of unique, keyword-targeted content above or below product grids.
Your best product and collection pages should receive the most internal links. Usually, they don't. The fix: Strategic internal linking from blog posts, related products, and navigation elements.
Products that exist but aren't linked from anywhere. Google can't find them, and neither can customers. The fix: Crawl analysis to identify orphans, then add to collections or create linking pathways.
Informational content drives traffic, but if it never leads to products, it's not helping revenue. The fix: Add contextual product CTAs within blog content and create clear conversion paths.
How Our Ecommerce SEO Audit Works
1
Share Access
Google Search Console (required), store admin (read-only). We pull Ahrefs data ourselves.
2
We Analyze
AI-powered initial scan followed by human expert review. We examine your site page by page.
3
90-Day Plan
Prioritized roadmap: quick wins, high-impact projects, and long-term opportunities.
4
Discord Support
Questions during implementation? Ask in your private Discord channel.
Platform Expertise: Shopify & WooCommerce
Generic SEO advice doesn't account for platform realities. We know both platforms inside out.
Shopify Stores
- Duplicate
/collections/all pages indexing by default
- Products accessible via multiple URL paths
- Theme-level speed issues from render-blocking Liquid
- App bloat adding 15+ JavaScript files per page
WooCommerce Stores
wp_options table bloat slowing database queries- Plugin conflicts breaking schema or sitemaps
- Shared hosting throttling during traffic spikes
- More flexibility, but more ways to break things
We also work with BigCommerce and Magento. Need a white label audit for your agency clients? We've got you covered.
Frequently Asked Questions
Most audits are delivered within 5-7 business days. Larger stores with 10,000+ products may take up to 10 days due to increased scope.
We need viewer access to Google Search Console and read-only admin access to your store (we never request write permissions). Google Analytics is helpful but optional. We use our own Ahrefs subscription for backlink and keyword data.
The audit includes a detailed action plan with step-by-step instructions. Implementation is separate, but we can recommend trusted Shopify and WooCommerce developers if you need hands-on help.
Free tools run automated scans that miss context. They flag every issue equally, whether it matters or not. Our audits combine AI analysis with human expertise from specialists who focus exclusively on ecommerce stores.
We recommend a full audit annually, or after major site changes (platform migration, redesign, large catalog updates). Quarterly check-ins work well for stores heavily dependent on organic traffic.